I really enjoyed this New York Times article: “What Data Can’t Do”

While it is a cautionary tale for those of us in the big data space, I think the author’s story about a CEO having to make a difficult business decision also reinforces the value of analytics and decision science.  Essentially, the CEO conducted an analysis which factored not only the risks he could quantify, but also those that required his qualitative assessment.

Effective business decisions often demand the analysis of both quantitative and qualitative information, and enlightened solutions emerge from the synthesis of knowledge and experience.